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TLDR: A vision without validation doesn’t mean much to an investor. Before seeking capital, make sure you’ve got the proof to back the vision up.

A trade mark is a vital tool in protecting your business and building your brand. It can bring value to your business, protect your products from competitors and help create a brand that customers are loyal to.

Looking for the right business idea? To get the gears turning, check out these 10 frameworks for generating startups ideas that address real-world problems.

Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.

As a startup, one of the biggest challenges will be the pricing of your initial product. You’ll fluctuate between a concern that if you price it too highly the product won’t stick, but if you price it too low, it will be impossible to build a sustainable business around it.

Whether you are a startup or an established business, protecting your brand is essential. Customers know and trust a business’ name and logo, and as you build your reputation, your unique packaging and design will attract new customers to try your products. Therefore, you want to do everything you can to ensure that other businesses do not copy your branding and steal your reputation and customer base.

Build it and they will come!

When you think about a “moat”, you’re going to imagine an impenetrable castle, surrounded by a deep trench of water. That trench is what makes it so hard to successfully attack the castle. In business, the same principle applies—by creating a “moat” around the business, you can protect it from other businesses and threats.

The best business movies will not only entertain, but also inspire. Here’s 19 of the finest Hollywood films that will teach you real things about entrepreneurship.

Few things move as quickly as the Internet, and the best way to see that in action is to look at popular websites then, and now.

Early adopters play a vital role in the growth and prosperity of your startup. Not only do they provide your first source of revenue, but also provide impactful feedback at a time when it's still possible to make changes to the direction of your product. In fact, many well-known businesses had to pivot rapidly after receiving feedback from early adopters, which led to the thriving businesses they are today.

For startups, the Direct-to-Consumer (D2C) business model is often an ideal go-to-market strategy. Learn more about this disruptive approach here.