In today's founder spotlight, we delve into the story of Emily Farrar, a US-born engineer turned climate tech innovator and her journey from a family of scientists to co-founding the forward-thinking startup on the edge of food tech and climate tech - Genuine Taste. Emily’s pivot from advising on renewable energy to tackling the real-world impacts of climate change led her to Canada and ultimately to the entrepreneurial platform Antler.
She connected with a biophysics Ph.D. from Cambridge Pooya Mamaghani, and together, they launched Genuine Taste to revolutionize the alternative meat industry. They're not merely joining the plant-based movement; they're enhancing it with cultivated fat, aiming to make sustainable proteins as delicious and nutritious as their traditional counterparts. As Emily transitions from technical expertise to first-time CEO, Genuine Taste has moved from concept to market contender, negotiating with multinational companies, and shaping a future where sustainable food is not an alternative, but the standard.