WELCOME TO ANTLER INSIGHTS

If you are starting a business, it is important to ensure you meet your legal obligations from the very beginning. Not only will your startup be legally compliant, but it will also reduce the risk of major legal hurdles down the track.

Defining a value proposition is one of the most valuable things a startup can do. Here, entrepreneur, TK Kader, explains how to do it in four steps.

What drives you as a startup founder? It’s probably that you’ve seen a problem in the market that you believe you can attack more effectively than the incumbents. That means that by its very nature your business is going to be different to your competitors.

Every founder wants to build a $1 billion unicorn company. How do they achieve this? Learn more with Antler

Every startup founder has a Hollywood-style fantasy that they’ll wind up in an elevator with a rockstar investor. As the fantasy goes, over the course of that 30 second elevator ride they successfully pitch themselves millions of dollars of investment and set their startup on the fast path to billion-dollar success.

It doesn’t matter what sector or vertical you’re entering, your startup is going to have to deal with competition. Your business idea should be a game changer in some way, but you’re also going to have competition and for this reason you will need to do a competitor analysis early on in the startup journey.

The Classical school of Economics chanted, "Supply, creates its own demand!” Fast forward to the modern era, the “supply first'' days are long gone. We live in an age of abundance, and new age entrepreneurs must find the customer demand before creating supply. In modern entrepreneurship, this saying has reversed: "Demand, create its own supply."

When you think about a startup, the words that come to mind are words like “potential,” “growth,” “opportunity,” and “ambition.” Startup founders have latched on to an idea that can change the world… but first they need to get their business accelerating, and to achieve their ambitions, they need to do it quickly.

Wondering what personal and professional qualities you need to launch a startup? Serial entrepreneur, Erik Jonsson, discusses the ins and outs of being a founder.

Building a startup is going to be the most rewarding, but challenging thing you will ever do. You’ve identified a significant gap in the market and an opportunity to make a difference. There’s a potentially successful business and lucrative exit at the end of it for you. But know that this is a marathon, not a sprint, and to get there, you’re going to have to move through several stages of funding.

Navigating equity splits with co-founders can be tricky. Here's expert advice from Bryant Galindo, a Founder, Mediator and Coach on how to do this fairly.

Defining your revenue model is one of the most important decisions for startup founders.