Transforming the way SaaS is sold: The journey of Motif
We are thrilled to lead the pre-seed round of Motif, a team formed at Antler India Residency as they transform the way SaaS is sold.
November 2, 2022
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While there have been significant developments in the enterprise software market, the way software solutions are sold has largely been the same for years. Complex product demos have been the modus operandi, often negatively impacting the buyer experience. The average B2B sales cycle lasts 170 days with 83% of the buyers finding the process very complex or difficult (according to research by Gartner). We are now in the midst of a fundamental change in the SaaS buyer and seller experience, driven by remote-first ways of work in this post-pandemic world. As digital channels become the primary mode for these sales interactions, the complex sales processes demand a reimagination.
Motif is a powerful demo experience platform built to empower salespeople with storytelling tools. It involves real-time enablement, demo preparation, workflows, and infrastructure. The power of personalized, contextual, and structured demos is paramount and this guided demo experience provides sales nudges, Q&A fact sheets, and contextual analytics. Resulting in improved sales conversion and a reduction in costs involved, Motif is the ultimate aide for enterprise software sales teams.
The India SaaS story is only advancing and we are particularly excited by emerging categories such as pre-sales enablement where global impact can be created from India. We are excited to partner with Kartik Hegde, Udit Chugh, and Aayush Singla, a team formed at the inaugural Antler India Residency, and lead Motif’s pre-seed funding round. With a very relevant and deep experience in B2B sales combined with a promising trajectory during the course of the Residency, this team is set out to positively impact millions of software sales professionals.
Listen in on the team’s trajectory at the Antler India Residency and how they came together to build Motif.
If you are a founder or aspiring founder looking to find the right co-founder and kickstart your entrepreneurial journey, check out the Antler India Residency. Globally, with over 60% of founders finding their co-founders, Antler enables exceptional people to create exceptional companies. Applications for the next cohort of the Antler India Residency are open now. Head here to apply.
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