Transforming the way SaaS is sold: The journey of Motif

We are thrilled to lead the pre-seed round of Motif, a team formed at Antler India Residency as they transform the way SaaS is sold.



Antler India

While there have been significant developments in the enterprise software market, the way software solutions are sold has largely been the same for years. Complex product demos have been the modus operandi, often negatively impacting the buyer experience. The average B2B sales cycle lasts 170 days with 83% of the buyers finding the process very complex or difficult (according to research by Gartner). We are now in the midst of a fundamental change in the SaaS buyer and seller experience, driven by remote-first ways of work in this post-pandemic world. As digital channels become the primary mode for these sales interactions, the complex sales processes demand a reimagination. 

Motif is a powerful demo experience platform built to empower salespeople with storytelling tools. It involves real-time enablement, demo preparation, workflows, and infrastructure. The power of personalized, contextual, and structured demos is paramount and this guided demo experience provides sales nudges, Q&A fact sheets, and contextual analytics. Resulting in improved sales conversion and a reduction in costs involved, Motif is the ultimate aide for enterprise software sales teams. 

The India SaaS story is only advancing and we are particularly excited by emerging categories such as pre-sales enablement where global impact can be created from India. We are excited to partner with Kartik Hegde, Udit Chugh, and Aayush Singla, a team formed at the inaugural Antler India Residency, and lead Motif’s pre-seed funding round. With a very relevant and deep experience in B2B sales combined with a promising trajectory during the course of the Residency, this team is set out to positively impact millions of software sales professionals.

Listen in on the team’s trajectory at the Antler India Residency and how they came together to build Motif.

To know more about Motif, head here

If you are a founder or aspiring founder looking to find the right co-founder and kickstart your entrepreneurial journey, check out the Antler India Residency. Globally, with over 60% of founders finding their co-founders, Antler enables exceptional people to create exceptional companies. Applications for the next cohort of the Antler India Residency are open now. Head here to apply.

Subscribe to our newsletter

Get the latest news and views from Antler’s global community

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Must-read articles from Antler

Browse our collection of founder stories, industry insights and latest startup successes from Antler Australia

See articles
5 min read
The 2022 Benelux Unicorn Founder Roadmap: How to build unicorns in Benelux

As everyone anticipates the next wave of ultra-successful companies in Benelux, what does it take to get there? What do the successful founders of Benelux unicorns look like? This report is an in-depth look at the Benelux startup ecosystem and its brightest stars. And above all, it is for anyone who is helping build the next 50 unicorns in Benelux.

5 min read
The Angle: Why the long-term view is the hard but right one

The Angle is a new content series from Antler, featuring perspectives from our team members on the biggest events and trends impacting founders and early-stage investors today. Every article is that person's unique angle on a hot topic—what they see from their vantage point in one of our 25 offices around the globe—not Antler's stance. In our first edition, Jeff Becker draws lessons from the demise of FTX and turbulent tech moments in recent years. This article first appeared in Jeff's Monday Morning Meeting on Substack.

Founder Stories
5 min read
Jamie Bubb: The tech marketing venture developer connecting brands and content creators

Our new content series—"It All Starts with People"—delves into the passions, motivations, and vision of the exceptional founders we have the privilege of partnering wtih around the world. In our second spotlight, we sat down with Jamie Bubb, co-founder of Twirl, a remote content studio powered by top-quality creators that helps brands scale their content engines rapidly and cost-effectively.

5 min read
Venture investing in the downturn

We are living two simultaneous realities: the uncertainty of the current downturn and the unstoppable wave of innovation disrupting every industry. Against this backdrop, Antler's Kevin Brennan shares perspectives on assessing your position in venture capital for the rest of 2022 and into 2023. Might 2023 be the best vintage for the coming decade?

Founder Stories
5 min read
Emilia Theye: The psychologist using AI to democratize access to mental health solutions

Antler was founded on the belief that people innovating is the key to building a better future. To honor them, we are launching a new content series—”It All Starts with People”—spotlighting the exceptional founders we have the privilege of partnering with around the world. Each story is a window into their passions, motivations, and vision—the reasons they are building and the positive dent they are aiming to make on the world.

In our first spotlight, we sat down with Emilia Theye, the co-founder of clare&me—a mental health app that uses language-based AI to develop an innovative approach to virtual self-help.

5 min read
Backing founders from day zero to greatness

Today we are sharing our new brand that reflects that commitment and the reason Antler exists: to stand behind our founders from day zero and to keep backing them on their paths to greatness.

Founder Stories
5 min read
Seven ways founders can prioritize mental well-being as they build

Founders are the life force of the startup ecosystem. They give their all, betting on their seemingly “crazy” convictions and executing on abstract ideas that can potentially make our lives and work easier, faster, healthier, and better optimized.

But sometimes they do this to the detriment of their health. Being a founder means being beholden to customers, employees, and investors while balancing personal life. Often founders trade their stable, well-paying jobs to prioritize the restless inquisitivity of their mind. In the quest to answer the question “what if?”, they sometimes sacrifice their mental and physical health, only realizing the effects on their state of mind once they have impacted their ability to function as a leader. We have also seen how the mental pressure on founders can cause distress to those who depend on them for their livelihood and direction.

5 min read
A fresh take on early-stage VC: Harvard Business School publishes a case study on Antler

Harvard Business School (HBS) recently published a case study about Antler’s fresh approach to early-stage venture capital. Antler Co-Founder Fridtjof Berge shares thoughts on how the case sparks discussion about the best ways to identify and support great people anywhere on earth.