Startup Series: Meet SpeechifAI, the AI-powered platform that gives communities a voice

Big companies, small companies, political parties - everybody spends large  amounts of money on digital advertising every day, trying to increase their  brand awareness and sales. However, some of them should not have to, given  that they already have large, loyal communities that are happy to support  their cause for free - yet they don't. Why is that?

Author

Word-of-mouth marketing is a well-known concept, though few companies get it  right. While people may have the intention to share ideas they care for with  their friends and family in the online world, they don't always have the  inspiration or time to express themselves. Enter SpeechifAI. SpeechifAI is an  Antler Amsterdam-generated startup that solves this exact problem for  companies or causes that have dedicated communities.

The numbers speak for themselves, says co-founder Tudor Mihailescu: "Even  though 85% of people who like a product or service are willing to refer it,  only 29% of them actually do so. This is because people don't really know how  to express themselves easily. SpeechifAI solves this issue. As of February  2020 we've had over 28,000 users from 175 countries generating 500 million  impressions on twitter." "

Impressive numbers. Here's a look at how it all works:

Your organization can push ready-made social posts to your community through a  dedicated sharing page. People find these well-crafted posts customized for  the social network of their choice. These posts have the right copy, the right  hashtags and high-quality representative images incorporated. They then choose  their favourite, customize it as they wish and share it with their network  right away.

The simple process enables community members to show their support without  having to add much effort or time. Currently, these posts are manually made,  but soon enough the whole process will be powered by an AI engine. With AI,  SpeechifAI's users will receive personalized posts, based on their past  behaviour on the platform in their authentic tone of voice.

Wondering who are the brains behind this revolutionizing platform?

 Tudor Mihailescu, the CEO & Co-Founder of SpeechifAI is the first Forbes 30  under 30 entrepreneur specialized in civic technology with a Ph.D. in how  American presidents write their speeches and over 8 years of experience in  digital communication and social media.

 His co-founder and CTO, Valentin Kassarnig is the first person in the world  who trained a robot to write political speeches based on previous debates.  He's also a Doctoral Researcher in Applied AI and renowned social data  scientist with 7 papers in peer-reviewed journals.

 This team created SpeechifAI based on the evidence that simply sharing a link  and expecting people to start talking about it is not enough or even realistic  for most people. The founders believe that exceptional content is what makes  people want to share.

 So far, it turns out they were right. From July to January, SpeechifAI users  shared more than 22,000 posts that generated an estimated value of $3.3  million in clicks, impressions, sign-ups and donations.

 The company, now incorporated in the United States, will enter 3 main areas:  referral marketing, employee engagement and political activism.

 Watch Tudor's pitch at Antler Amsterdam's recent Demo Day below. If you  would like to learn more about all of Antler's portfolio companies visit us  here. This article was updated February 7th 2020.

 Does SpeechifAI sound like the tool you need to encourage your community to  start talking about a cause? Get in touch here.

___

 Do you have an idea that can truly make a change in today's world? Join  Antler's next program and start building the next wave of tech at Antler.

This article was written by Antler guest blogger, Andra Vanghelie.

Subscribe to our newsletter

Get the latest news and views from Antler’s global community

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Must-read articles from Antler

Browse our collection of founder stories, industry insights and latest startup successes from Antler Australia

See articles
Founder Stories
5 min read
Sharon Li & Vanessa Chen: Empowering employees to be their healthiest and most productive selves

“People sometimes think the emotional and professional are conflicting, but what we believe is when people love their organization, the emotional value will actually make them productive. It will make them give their full self to the organization and make the organization grow for the long term.” —Sharon Li, co-founder and CEO of CHOYS

Founder Stories
5 min read
Piet Hein van Dam: The seasoned data entrepreneur aiming to eradicate type 2 diabetes

Our content series "It All Starts with People" delves into the passions, motivations, and vision of the exceptional founders we have the privilege of partnering with around the world. Bringing a clarity of vision to our latest spotlight is Piet Hein van Dam, co-founder of Clear, the award-winning digital self-help tool for diabetes patients.

Insights
5 min read
Unpacking the $80+ billion ONDC opportunity: India’s next startup catalyst

India's approach to unbundle payments made the world look up and take notice. Now it's time to disrupt commerce with the Open Network for Digital Commerce or ONDC. In our latest Theory of Next deep dive we mapped, researched, and reached out to every network participant live on ONDC right now.


And we're excited to share with you a comprehensive what could be India's next unicorn catalyst with inputs from Vibhor Jain (COO of ONDC), Sujith Nair (Founding member of Beckn Protocol), and founders building on ONDC!

Co-authored by Nitin Sharma (Partner, Antler) and Gokul Kumaravelu.

Insights
5 min read
Five steps investors can take to support more diverse founders

Despite growing calls to create a more inclusive venture capital ecosystem and remove the barriers to entrepreneurship, only a fraction of funding is raised by founders from underrepresented communities.

The first step towards change is quantifying the challenge. While in-depth research has been conducted about women founders and founders from ethnic minority backgrounds, data has never existed about tech founders from the LGBTQ+ community—until now.

Insights
5 min read
A record year for Europe's leading day zero investor

A look back at 2022, a record year for the leading day zero investor in Europe—showcasing investment activity and key predictions for the early-stage tech ecosystem in 2023.

Founder Stories
5 min read
Antler and Microsoft for Startups partner to back women founders

Antler is proud to join forces with Microsoft for Startups to support rising entrepreneurs—starting with 23 non-dilutive grants to women founders in South Asia, Southeast Asia, and North America—and reduce the barriers to startup success. Meet some of these founders.

Founder Stories
5 min read
Tanika McLeod: The educator empowering the next generation with an on-demand social learning platform

Our content series—"It All Starts with People"—delves into the passions, motivations, and vision of the exceptional founders we have the privilege of partnering with around the world. In our latest spotlight, we spoke with Tanika McLeod, one of the three co-founders behind MinuteSkill, a Toronto-based social micro-learning platform that uses bite-sized content and knowledge-sharing communities to empower the next generation.

Insights
5 min read
Venture capital as an engine of positive transformation

Antler's second annual ESG and Impact Report shares learnings on how VCs can focus on creating sustainable value from the outset, and celebrates our portfolio companies' work in this space.