Startup Series: Casting Depot - media’s premier talent booking solution

Learn how the co-founders at Casting Depot have led a 446% MoM increase in talent user growth, attracting big players like Netflix, Twitch, Bumble & more.


October 28, 2020
Share article

Lacey recognized the market opportunity for Casting Depot as she struggled to consistently source talent as a casting agent. "The major networks don't recognize that their casting teams don't have tools to do their jobs efficiently. Everyone from major networks to small content creators overspends on casting, which is the problem right there: how do we empower all creators with the right tools?"

Increased demand for original content exacerbates these inefficiencies in talent sourcing. It is anticipated that Netflix will spend more than $17 billion on original content in 2020 alone; the recently folded Quibi poured $1 billion into its original short-form content. Despite this growth, discovery in the entertainment industry is outdated: opportunities live across multiple offline and online platforms, recruiting and processing talent payroll remain painfully expensive, and standardized legal documents aren't integrated with talent bookings.

Casting Depot directly addresses this inefficient media-placement by offering a complete end-to-end workflow process solution for entertainment and uses social media as a talent discovery tool. Casting directors and companies now can process payroll and access legal documentation like NDAs, incentives, and talent agreements to support talent booking on Casting Depot. This functionality accommodates an increasingly wide variety of postings submitted to the platform that call for all types of positions, not just talent. "By dropping the gates, we make it easy for everyone to have access to the media," says Lacey. "Casting Depot is the go to network for creators and talent to engage and source gigs across entertainment."

Lacey and Brad, a technologist and serial entrepreneur with a successful exit under his belt, are working rapidly with Antler to develop the Casting Depot offering. "Antler has been a big backbone for us at Casting Depot as we go through our launch and iterate on our product," Lacey explains. "The team is incredibly hands on. We feel lucky that they've helped us navigate our big shifts and been our hype team to provide confidence and foundational support as we quickly shift our strategy and operations to address market needs."

Book your next casting on Casting Depot. And, if you're interested in building your next venture with Antler, click here.

About the author


The investor backing the world's most driven founders, from day zero to greatness. Enabling thousands of founders every year to launch and scale companies that move the world forward.

More insights

See all articles
5 min read
Championing a new generation of women founders in the UK and beyond

Antler’s exclusive “Empowering Women Entrepreneurs: Building Venture-Scalable Businesses” summit in London brought together top women founders for a dynamic afternoon of thought leadership and discussion. Read highlights of the event—essential insights for the next generation of women founders in the UK and beyond.

5 min read
Daria Stepanova: The rocket scientist using data to combat the climate crisis

Meet the spacetech founder tackling climate change by setting the new global standard for precise and continuous greenhouse gas emissions measurements.

5 min read
Introducing Canada's Next Big Thing: A blueprint for future entrepreneurs

Exciting news for entrepreneurs ready to leave their mark: We've launched a pivotal initiative that spotlights the diverse opportunities within Canada's thriving industries.

Our report curates pivotal problem statements from Canada's leading tech visionaries, founders, and VCs, offering aspiring entrepreneurs a pathway to impactful innovation.

Discover 20+ big opportunities pinpointed by top Canadian minds, spread across six fast-growing industries. Each challenge is an invitation to create and innovate—leading the way to the future.

We hope it will serve as a roadmap for aspiring founders ready to build tomorrow's solutions today.