Startup Series: Casting Depot - media’s premier talent booking solution
Antler US portfolio company Casting Depot, the professional network for media and entertainment, is emerging as the industry's premier marketplace for all facets of the talent booking process. Co-founders Lacey Kaelani and Brad Larson have led Casting Depot through a 446% month over month increase in talent user growth. The Casting Depot team is working with Antler to drive user traction and refine their product offering as they field casting calls from industry players like Netflix, HBOMax, Twitch, Bumble, Verizon, and MTV.
The investor backing the world's most driven founders, from day zero to greatness. Enabling thousands of founders every year to launch and scale companies that move the world forward.
October 28, 2020
Share this post
Lacey recognized the market opportunity for Casting Depot as she struggled to consistently source talent as a casting agent. "The major networks don't recognize that their casting teams don't have tools to do their jobs efficiently. Everyone from major networks to small content creators overspends on casting, which is the problem right there: how do we empower all creators with the right tools?"
Increased demand for original content exacerbates these inefficiencies in talent sourcing. It is anticipated that Netflix will spend more than $17 billion on original content in 2020 alone; the recently folded Quibi poured $1 billion into its original short-form content. Despite this growth, discovery in the entertainment industry is outdated: opportunities live across multiple offline and online platforms, recruiting and processing talent payroll remain painfully expensive, and standardized legal documents aren't integrated with talent bookings.
Casting Depot directly addresses this inefficient media-placement by offering a complete end-to-end workflow process solution for entertainment and uses social media as a talent discovery tool. Casting directors and companies now can process payroll and access legal documentation like NDAs, incentives, and talent agreements to support talent booking on Casting Depot. This functionality accommodates an increasingly wide variety of postings submitted to the platform that call for all types of positions, not just talent. "By dropping the gates, we make it easy for everyone to have access to the media," says Lacey. "Casting Depot is the go to network for creators and talent to engage and source gigs across entertainment."
Lacey and Brad, a technologist and serial entrepreneur with a successful exit under his belt, are working rapidly with Antler to develop the Casting Depot offering. "Antler has been a big backbone for us at Casting Depot as we go through our launch and iterate on our product," Lacey explains. "The team is incredibly hands on. We feel lucky that they've helped us navigate our big shifts and been our hype team to provide confidence and foundational support as we quickly shift our strategy and operations to address market needs."
Book your next casting on Casting Depot. And, if you're interested in building your next venture with Antler, click here.
Subscribe to our newsletter
Get the latest news and views from Antler’s global community
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Share this post
Must-read articles from Antler
Browse our collection of founder stories, industry insights and latest startup successes from Antler Australia
As everyone anticipates the next wave of ultra-successful companies in Benelux, what does it take to get there? What do the successful founders of Benelux unicorns look like? This report is an in-depth look at the Benelux startup ecosystem and its brightest stars. And above all, it is for anyone who is helping build the next 50 unicorns in Benelux.
The Angle is a new content series from Antler, featuring perspectives from our team members on the biggest events and trends impacting founders and early-stage investors today. Every article is that person's unique angle on a hot topic—what they see from their vantage point in one of our 25 offices around the globe—not Antler's stance. In our first edition, Jeff Becker draws lessons from the demise of FTX and turbulent tech moments in recent years. This article first appeared in Jeff's Monday Morning Meeting on Substack.
Our new content series—"It All Starts with People"—delves into the passions, motivations, and vision of the exceptional founders we have the privilege of partnering wtih around the world. In our second spotlight, we sat down with Jamie Bubb, co-founder of Twirl, a remote content studio powered by top-quality creators that helps brands scale their content engines rapidly and cost-effectively.
We are living two simultaneous realities: the uncertainty of the current downturn and the unstoppable wave of innovation disrupting every industry. Against this backdrop, Antler's Kevin Brennan shares perspectives on assessing your position in venture capital for the rest of 2022 and into 2023. Might 2023 be the best vintage for the coming decade?
Antler was founded on the belief that people innovating is the key to building a better future. To honor them, we are launching a new content series—”It All Starts with People”—spotlighting the exceptional founders we have the privilege of partnering with around the world. Each story is a window into their passions, motivations, and vision—the reasons they are building and the positive dent they are aiming to make on the world.
In our first spotlight, we sat down with Emilia Theye, the co-founder of clare&me—a mental health app that uses language-based AI to develop an innovative approach to virtual self-help.
Founders are the life force of the startup ecosystem. They give their all, betting on their seemingly “crazy” convictions and executing on abstract ideas that can potentially make our lives and work easier, faster, healthier, and better optimized.
But sometimes they do this to the detriment of their health. Being a founder means being beholden to customers, employees, and investors while balancing personal life. Often founders trade their stable, well-paying jobs to prioritize the restless inquisitivity of their mind. In the quest to answer the question “what if?”, they sometimes sacrifice their mental and physical health, only realizing the effects on their state of mind once they have impacted their ability to function as a leader. We have also seen how the mental pressure on founders can cause distress to those who depend on them for their livelihood and direction.