Launching Antler Jakarta to enable more successful Indonesian startups

Antler has recently announced its plan to launch in Jakarta to enable more Indonesian entrepreneurs to build successful startups through its platform. Antler's vision is to invest in at least 20 Indonesian startups annually and give founders support by helping them form the right team, funding them from day 1 and giving them access to a global network of advisors and mentors.




The investor backing the world's most driven founders, from day zero to greatness. Enabling thousands of founders every year to launch and scale companies that move the world forward.

We see a lot of driven individuals in Indonesia who want to become entrepreneurs. We want to give them a support system to create successful startups for Indonesia and the region. While the domestic market is huge and there are plenty of opportunities, there is a gap in providing a platform and ecosystem for individuals who want to build a company from scratch. Antler wants to bridge that gap.


According to a recent Google Temasek report, Indonesia will be a USD $100 billion internet economy by 2025. Given that it is one of the largest and fastest-growing markets in the world, Antler sees huge potential and will launch a local program out of Jakarta in the first half of 2020.

One of the key members of Antler's Southeast Asia team is Chief Investment Officer Stefan Jung, who is based in Indonesia. Stefan has deep experience in investing in tech startups in the region at an early stage. He was previously Managing Partner of Venturra Capital, an Indonesia based VC fund. He has led investments in companies such as Traveloka, Grab, Zilingo and Carro. Stefan is also the co-founder of Zalora, Lazada and Happy Fresh.

Antler has built a strong network of advisors and mentors across the region. In Indonesia, Martin Hartono, CEO of GDP Venture; Noni Purnomo, Group President of Blue Bird Group; and Florian Holm, former co-CEO of Lazada Indonesia, are part of the advisory network.

Antler has an innovative take on entrepreneurship that I think will benefit Indonesia.


It's great to see such good quality teams and how fast they start realizing their company concepts.


Early Indonesian startup success stories

Wisnu Nugrahadi, the CEO of Sampingan, a company providing over 150,000 Indonesians with jobs across the country, was part of Antler's first Singapore cohort. He received early funding from Golden Gate Ventures and has scaled his business and team rapidly.

Photograph of Wisnu Nugrahadi, CEO of Sampingan speaking to a group at the Antler Startup generation program held in Singapore

Antler has been with us from day one. They have been providing guidance in areas where we had zero experience in and giving us access to a massive network of amazing mentors and investors. We would not be where we are today without their support.


Base, a 6-month-old personalized direct-to-consumer (DTC) beauty and wellness company has secured an undisclosed amount of seed funding led by East Ventures and Skystar Capital. They were part of Antler's second Singapore program. This fresh investment will fuel its mission to accelerate the growth of its consumers and recruit more talent. Base plans on changing that with their vegan and halal products catered for millennials and Gen-Z Indonesian women.

Image of Yaumi F. Sugiharta, CEO of Base speaking at an Antler Southeast Asia event hosted in Singapore
Only one month after Antler's Demo Day, we managed to secure our seed funding round. We are really excited to work closely alongside East Ventures and Skystar Capital to build Base further. This collaboration took place because Antler helped connect us to a strong network of VCs and Angels in Southeast Asia, who believe in our mission to redefine the beauty and wellness industry in Indonesia.


Antler currently has four Indonesian startups that were generated under the Singapore program:

Sampingan: Sampingan is a company that has been able to provide thousands of Indonesians with jobs across the country and increased their average income. The platform focuses on jobs such as sales, data collection, distribution and collection and dispatch. Sampingan received early funding from Golden Gate Ventures.

Base: Base offers personalised skincare for the modern millennial Indonesian woman. It is a fully digital direct-to-consumer (D2C) skincare platform with high-quality products made from halal and vegan ingredients.

Robin: Robin automates reference checks and verifies the employment history of applicants while providing organisations with qualitative insights by engaging referees who have previously worked with the applicant.

Bubays: Bubays provides young families in Indonesia with healthy baby food, delivered to their doorstep. They ensure the dishes are made with fresh ingredients, carry the necessary nutrients and are tasty for young children. The tech platform enables users to personalise their order based on their baby's age, allergies and also helps track the baby's development.

Subscribe to our newsletter

Get the latest news and views from Antler’s global community

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Must-read articles from Antler

Browse our collection of founder stories, industry insights and latest startup successes from Antler Australia

See articles
5 min read
The 2022 Benelux Unicorn Founder Roadmap: How to build unicorns in Benelux

As everyone anticipates the next wave of ultra-successful companies in Benelux, what does it take to get there? What do the successful founders of Benelux unicorns look like? This report is an in-depth look at the Benelux startup ecosystem and its brightest stars. And above all, it is for anyone who is helping build the next 50 unicorns in Benelux.

5 min read
The Angle: Why the long-term view is the hard but right one

The Angle is a new content series from Antler, featuring perspectives from our team members on the biggest events and trends impacting founders and early-stage investors today. Every article is that person's unique angle on a hot topic—what they see from their vantage point in one of our 25 offices around the globe—not Antler's stance. In our first edition, Jeff Becker draws lessons from the demise of FTX and turbulent tech moments in recent years. This article first appeared in Jeff's Monday Morning Meeting on Substack.

Founder Stories
5 min read
Jamie Bubb: The tech marketing venture developer connecting brands and content creators

Our new content series—"It All Starts with People"—delves into the passions, motivations, and vision of the exceptional founders we have the privilege of partnering wtih around the world. In our second spotlight, we sat down with Jamie Bubb, co-founder of Twirl, a remote content studio powered by top-quality creators that helps brands scale their content engines rapidly and cost-effectively.

5 min read
Venture investing in the downturn

We are living two simultaneous realities: the uncertainty of the current downturn and the unstoppable wave of innovation disrupting every industry. Against this backdrop, Antler's Kevin Brennan shares perspectives on assessing your position in venture capital for the rest of 2022 and into 2023. Might 2023 be the best vintage for the coming decade?

Founder Stories
5 min read
Emilia Theye: The psychologist using AI to democratize access to mental health solutions

Antler was founded on the belief that people innovating is the key to building a better future. To honor them, we are launching a new content series—”It All Starts with People”—spotlighting the exceptional founders we have the privilege of partnering with around the world. Each story is a window into their passions, motivations, and vision—the reasons they are building and the positive dent they are aiming to make on the world.

In our first spotlight, we sat down with Emilia Theye, the co-founder of clare&me—a mental health app that uses language-based AI to develop an innovative approach to virtual self-help.

5 min read
Backing founders from day zero to greatness

Today we are sharing our new brand that reflects that commitment and the reason Antler exists: to stand behind our founders from day zero and to keep backing them on their paths to greatness.

Founder Stories
5 min read
Seven ways founders can prioritize mental well-being as they build

Founders are the life force of the startup ecosystem. They give their all, betting on their seemingly “crazy” convictions and executing on abstract ideas that can potentially make our lives and work easier, faster, healthier, and better optimized.

But sometimes they do this to the detriment of their health. Being a founder means being beholden to customers, employees, and investors while balancing personal life. Often founders trade their stable, well-paying jobs to prioritize the restless inquisitivity of their mind. In the quest to answer the question “what if?”, they sometimes sacrifice their mental and physical health, only realizing the effects on their state of mind once they have impacted their ability to function as a leader. We have also seen how the mental pressure on founders can cause distress to those who depend on them for their livelihood and direction.

5 min read
A fresh take on early-stage VC: Harvard Business School publishes a case study on Antler

Harvard Business School (HBS) recently published a case study about Antler’s fresh approach to early-stage venture capital. Antler Co-Founder Fridtjof Berge shares thoughts on how the case sparks discussion about the best ways to identify and support great people anywhere on earth.