The investor backing the world's most driven founders, from day zero to greatness. Enabling thousands of founders every year to launch and scale companies that move the world forward.
December 16, 2020
Share this post
"E-commerce is now completely dependent on creative talent at every single customer touch point: from web design to social, paid social, and email campaigns. E-commerce companies now rely on securing the right creative talent to engage customers, develop brand identity, and scale," says Jordi. And today digital agility is paramount: customers are increasingly shifting to online shopping in response to global lockdowns, and McKinsey reports an up to 40 percent net increase in intent to spend online post-COVID.
Jordi and Matt recognized that the existing legacy hiring process is fundamentally broken for hiring creatives to effectively support scaling e-commerce brands. And labor marketplaces, like Upwork, fall short when it comes to quality, accessibility, and speed. Likewise, a full stack work platform that connects highly-skilled freelancers with e-commerce companies, stands as an alternative, improving the creative process and work output. Oui the People, Keeps, and Outer are a sampling of the companies currently using Likewise.
Jordi explains, "Typically on marketplaces the talent is forced to bid on work, which drives prices down, so freelancers can't earn their normal rates on platforms. With Likewise, creatives are matched to work. This means freelancers set their own rates without fear of being undercut by someone else. And brands need a Likewise; generating creative assets is a massive bottleneck for growing e-commerce companies. Hiring the right talent is the biggest hurdle in that process."
Likewise focuses specifically on highly-skilled freelancers; the average creative on Likewise makes $100/hour. In its beta phase, the top 10 freelancers on Likewise earned over $300,000 in their first 6 months on the platform. On the demand side, Likewise primarily partners with elevated e-commerce companies that rely on exemplary creative work to establish brand identity and support marketing assets to drive conversion.
Jordi and Matt have designed Likewise as not only a platform, but also as a community that prioritizes the freelancer experience. "Likewise is the first platform that talent truly engages with: we are a source of high quality work and remove all of the draining administrative overheads that typically accompanies freelancing. We're starting to see a shift away from the 'gig economy' to an independent, robust 'freelance economy.' Likewise is at the forefront of this movement," said Matt.
Despite the pair's extensive experience building companies from scratch, Jordi and Matt wanted to work with Antler to scale quickly. Jordi says, "Working with Antler allowed us to move faster and focus on the things that really mattered in our business. Having the backing, support, and network of a larger organization and community of founders has helped with everything from informing product strategy to finding new customers."
Subscribe to our newsletter
Get the latest news and views from Antler’s global community
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Share this post
Must-read articles from Antler
Browse our collection of founder stories, industry insights and latest startup successes from Antler Australia
Our content series—"It All Starts with People"—delves into the passions, motivations, and vision of the exceptional founders we have the privilege of partnering with around the world. In our latest spotlight, we spoke with Tanika McLeod, one of the three co-founders behind MinuteSkill, a Toronto-based social micro-learning platform that uses bite-sized content and knowledge-sharing communities to empower the next generation.
One of the hottest topics trending on social media platforms in 2022 exploded in recent weeks with the release of ChatGPT and DALL-E, prompting furious debate about the implications for people, careers, and industries worldwide. What’s at the heart of the controversy? Generative AI (Gen-AI)—systems that can quickly create new content such as college essays, songs, and digital pieces of art. These capabilities are impressive, but they also raise important questions about the future of work and the role of humans in an AI-dominated world. As generative AI continues to advance, it will be crucial to consider the ethical implications and potential impacts on society. What would happen if creative jobs were largely replaced by AI machines?
At Antler, we're proud to back more than 600 companies across six continents doing great things in the world. During this season of giving, we are excited to highlight a selection of Antler portfolio companies whose products and services—from tech-enabled beauty products to luxury fashion mystery boxes—are sure to impress the most discerning trendsetters on your nice list.
Our new content series—"It All Starts with People"—delves into the passions, motivations, and vision of the exceptional founders we have the privilege of partnering with around the world. In our latest spotlight, we sat down with Yaumi Fauziah Sugiharta, a brand builder and growth marketeer on a mission to make people more comfortable in their own skin through Base, a digitally native personalized skincare company based in Indonesia.
As everyone anticipates the next wave of ultra-successful companies in Benelux, what does it take to get there? What do the successful founders of Benelux unicorns look like? This report is an in-depth look at the Benelux startup ecosystem and its brightest stars. And above all, it is for anyone who is helping build the next 50 unicorns in Benelux.