Why we invested in Homie: Turning trust into a primary sales channel

The landscape of business-to-business sales is facing a massive crisis of trust as decision makers become increasingly insulated from generic outreach. For the past five years, the cost of acquiring a new customer has climbed by around seventy percent. While most leaders understand that word of mouth is the primary factor behind half of all purchasing decisions, few commercial teams have found a way to scale that organic influence. Homie is defining a new category of network led growth by building the tools to finally unlock this hidden potential.

Solving the problem of cold acquisition

Traditional sales strategies are reaching a point of diminishing returns. Companies are spending more to get less, often relying on loud outbound tactics that prospects simply ignore. Homie changes this dynamic by shifting the focus toward your advocates and their personal connections. Their platform uses network intelligence to map out exactly who your happy customers and employees know. This allows sales teams to bypass the cold wall and enter conversations through a warm door.

To make this transition seamless, Homie focuses on three core pillars:

• The platform maps existing relationships across employees, customers, investors, and partners to surface verified warm paths to decision-makers.
• It creates a structured way to request and track introductions, turning what was previously an informal and unmeasurable process into a repeatable revenue channel.
• Rather than competing on outreach volume, the platform focuses on relevance and trust - helping sales teams enter conversations through people their prospects already know.

A team with deep roots in SaaS

The strength of our conviction in Homie starts with a founding team that has lived the problem they are solving. Markku Vuorinen, the CEO, brings years of experience driving growth at Visma and the fintech scaleup Contractbook. He is joined by CPO Kalle Tiihonen, who was an early employee at Smartly where he led technical teams in both Helsinki and New York. Completing the trio is CTO Aleksi Meldo, a seasoned full stack developer who has already founded and exited multiple software companies. This team moves with incredible velocity and has already demonstrated a unique ability to turn complex network data into a simple and actionable product.

Early momentum and the path forward

The early traction was undeniable. Homie moved from a quiet prototype to an active platform already used by more than 250 companies, with early pilots including industry names like Supermetrics and Oneflow. This early validation recently culminated in a one-million-euro pre-seed round, with participation from Antler, to scale their vision of warm business-to-business introductions. With a total addressable market for sales enablement and intelligence nearing twenty-three billion dollars, the opportunity is massive. We believe Homie is uniquely positioned to become an essential layer of the modern sales stack by making every introduction meaningful.