Founders' journey to demo day

We held our first ever Antler Demo Day in Singapore 2019. An audience of 500+ investors participated in this showcase by Antler’s cohort of founders.


January 25, 2019
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But before they got to where they were today, they were just any other aspiring founder, who first stepped foot into Antler back in July brimming with enthusiasm, ideas and a vision to solve some of the greatest opportunities and challenges of today and an ambition to change the world for the better.

An image of a portfolio company pitching at the Antler Singapore demo day in front of a crowd of investors

However, at Antler, we firmly believe that forming the right team is what sets successful businesses apart from the ordinary. But to find the best team, one needs to understand one's self first. The program brings the founders on a journey of self-discovery such as personality tests, individual strengths and gaps analysis.

Finding the right co-founder

From there, these founders were introduced through activities such as "speed dating" where they were given 5 minutes to chat with their fellow founders to find like-minded budding entrepreneurs. To see how well a potential team may work together, founders were allowed let their creativity flow through a series of hackathons, such as building an app that will solve a-billion-people problem. Founders also took part in some team-building activities such as building the strongest bridge out of ice cream sticks!

An image of Antler Demo day participants (founders) participating in group activities
An image of Antler Demo day founders participating in a bridge building group exercise
An image of a group's finished ice block stick structure supporting a weighted plate

A team is born and the ideation process starts

After team formation, founders were also given opportunities to pitch their ideas to the Antler team and cohort to get feedback, inspire others and to create a healthy, competitive environment. Feedback is always ideal to keep your critical thinking going!

We were also joined by speakers such as startup founders, VCs and advisors to share their experiences and expertise. We had a Fireside chat with Tim Rath, co-founder of Lazada on The Perfect Entrepreneur, Hayk Hakobyan, a venture partner to share his insights on AI as well as TJ Jiang, founder of Avepoint, to share about his startup journey just to name a few.

TJ Jiang, founder of Avepoint, sharing his startup journey in front of a group at Antler Singapore
TJ Jiang shares his startup journey   

After a month of activities and coaching by Advisors, the founders faced their baptism by fire where they were put to the test. Founders were tasked with pitching their business plans to potential investors to see how they'll fare in the real world.

It's one thing to get the product right and another to actually get it to the right customers. After surviving the round of intense scrutiny from the investors, the founders are next coached on achieving customer satisfaction, validation and how to get their first customers and customer retention. Another important aspect of building a business is brand image. And of course with the digital age, founders are also advised on ways to establish an online presence to gain traction.

Fast forward to the pitch

The last few weeks before demo day will be crunch time, where founders iron the very last details of their business plan. With demo day approaching, our founders need to put in their very best effort in presenting the best pitch. Practice Practice Practice!

It's not just the best idea that gets the attention, but the most convincing pitch can win over investors as well! Founders need to convey that they are the best team to solve the problem by communicating their company's mission, business model and monetization strategies. Coaches were brought in to advise founders on engaging with the audience and establish a stage presence.

So after 6 months of self discovery, new relationships and tons of hard working building their business, 62 founders became 13 portfolio teams pitching to an audience of 500 investors.

15 images of different startups pitching their businesses at the Antler Singapore  demo day
13 fantastic portfolio companies took the stage to present       

Success is a journey not a destination. Demo day may have ended but we know there will be greater things to come from Antler's inaugural cohort of founders!

To find out more about our success stories such as Sampingan, do check out Techinasia to learn more.

About the author


The investor backing the world's most driven founders, from day zero to greatness. Enabling thousands of founders every year to launch and scale companies that move the world forward.

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