A side of Sampingan

Wisnu Nugrahadi is a founder from Antler's inaugural program in Singapore from July 2018. After the first eight weeks into the program, he and his co-founders Margana Mohamad and Dimas Pramudya created Sampingan.



Puja Bharwani

The side gig economy

Sampingan, which directly translates to side-job in Bahasa Indonesia, is an app that has been able to provide thousands of Indonesians with jobs across the country and increased their average income, only nine months since it launched. Their aim is to give everyone in Indonesia equal access to jobs and also to enable agents to become resellers for small and medium sized companies. The platform focuses on jobs such as sales, data collection, distribution and collection and dispatch.

In a country where the average minimum monthly wage is US$250, a Sampingan super-user makes up to US$650 per month!

Wisnu Nugrahadi, the founder and CEO of Sampingan, was with Go-Jek before taking the leap into entrepreneurship. He is highly experienced in on-demand operations, supply acquisition, business process and customer service. He has witnessed the gaps in the market first hand and he and his co-founders Margana Mohamad and Dimas Pramudya have been very clear about their mission - to build the number one enterprise solution for manpower in Indonesia.

"We will continue to support thousands more in the future, so more Indonesians can have the opportunity to improve their lives."


From start to scale - rapidly

Since entering the market in January 2019, they have grown from a team of 3 to 50 people as full-time staff based in Jakarta, Indonesia. They have over 25,000 people using their platform through their app to get jobs in 25 cities in Indonesia.

Sampingan counts clients such as Go-Jek and OYO as their large, long-term clients. They have an incredible network of agents and community leaders on the ground, who have hyper-local access. Their employees also work as freelancers for them, hence maintaining low overheads.

According to Wisnu, the most in-demand jobs are sales and survey ones. One-third of the working population in Indonesia work part-time as people want flexibility, especially women. 25% of Sampingan's users are female. Their pay-performance model also further incentivizes people to work.

"If you need lead generation, real-time insights and end-to-end solutions, we select the right person and give you the solutions."


Knowing your market

They originally started with the idea of helping companies acquire offline merchants and have since collected a lot of data and realised the model is applicable to so many things.

"Wisnu and his team really know their market, especially the merchants they are serving. I was very impressed at how much local data and knowledge they already had," says Jussi Salovaara, co-founder and Managing Partner of Antler.

Wisnu says unicorns in Indonesia are helping establish a community of smaller tech companies that support them, a tech for tech culture.

"Sampingan has managed to generate tremendous value in what they are doing. They have managed to pinpoint a pain point and a problem that resonates with many people," added Jussi.

The app enables people who are currently unemployed in Indonesia to make use of that. His clients are inclined to think of disruption, they see the value that he generates. They are open to engaging.

This article was written by Puja Bharwani, Marketing & PR Director of Antler Southeast Asia.

Subscribe to our newsletter

Get the latest news and views from Antler’s global community

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Must-read articles from Antler

Browse our collection of founder stories, industry insights and latest startup successes from Antler Australia

See articles
5 min read
The 2022 Benelux Unicorn Founder Roadmap: How to build unicorns in Benelux

As everyone anticipates the next wave of ultra-successful companies in Benelux, what does it take to get there? What do the successful founders of Benelux unicorns look like? This report is an in-depth look at the Benelux startup ecosystem and its brightest stars. And above all, it is for anyone who is helping build the next 50 unicorns in Benelux.

5 min read
The Angle: Why the long-term view is the hard but right one

The Angle is a new content series from Antler, featuring perspectives from our team members on the biggest events and trends impacting founders and early-stage investors today. Every article is that person's unique angle on a hot topic—what they see from their vantage point in one of our 25 offices around the globe—not Antler's stance. In our first edition, Jeff Becker draws lessons from the demise of FTX and turbulent tech moments in recent years. This article first appeared in Jeff's Monday Morning Meeting on Substack.

Founder Stories
5 min read
Jamie Bubb: The tech marketing venture developer connecting brands and content creators

Our new content series—"It All Starts with People"—delves into the passions, motivations, and vision of the exceptional founders we have the privilege of partnering wtih around the world. In our second spotlight, we sat down with Jamie Bubb, co-founder of Twirl, a remote content studio powered by top-quality creators that helps brands scale their content engines rapidly and cost-effectively.

5 min read
Venture investing in the downturn

We are living two simultaneous realities: the uncertainty of the current downturn and the unstoppable wave of innovation disrupting every industry. Against this backdrop, Antler's Kevin Brennan shares perspectives on assessing your position in venture capital for the rest of 2022 and into 2023. Might 2023 be the best vintage for the coming decade?

Founder Stories
5 min read
Emilia Theye: The psychologist using AI to democratize access to mental health solutions

Antler was founded on the belief that people innovating is the key to building a better future. To honor them, we are launching a new content series—”It All Starts with People”—spotlighting the exceptional founders we have the privilege of partnering with around the world. Each story is a window into their passions, motivations, and vision—the reasons they are building and the positive dent they are aiming to make on the world.

In our first spotlight, we sat down with Emilia Theye, the co-founder of clare&me—a mental health app that uses language-based AI to develop an innovative approach to virtual self-help.

5 min read
Backing founders from day zero to greatness

Today we are sharing our new brand that reflects that commitment and the reason Antler exists: to stand behind our founders from day zero and to keep backing them on their paths to greatness.

Founder Stories
5 min read
Seven ways founders can prioritize mental well-being as they build

Founders are the life force of the startup ecosystem. They give their all, betting on their seemingly “crazy” convictions and executing on abstract ideas that can potentially make our lives and work easier, faster, healthier, and better optimized.

But sometimes they do this to the detriment of their health. Being a founder means being beholden to customers, employees, and investors while balancing personal life. Often founders trade their stable, well-paying jobs to prioritize the restless inquisitivity of their mind. In the quest to answer the question “what if?”, they sometimes sacrifice their mental and physical health, only realizing the effects on their state of mind once they have impacted their ability to function as a leader. We have also seen how the mental pressure on founders can cause distress to those who depend on them for their livelihood and direction.

5 min read
A fresh take on early-stage VC: Harvard Business School publishes a case study on Antler

Harvard Business School (HBS) recently published a case study about Antler’s fresh approach to early-stage venture capital. Antler Co-Founder Fridtjof Berge shares thoughts on how the case sparks discussion about the best ways to identify and support great people anywhere on earth.