India’s tech dominance has long been tied to global outsourcing, but a new era is unfolding, one that places India’s domestic software market at the center stage. Today, this market is valued at $20 billion, largely controlled by global giants. But by 2035, homegrown players could claim up to $50 billion of an industry set to explode past $100 billion.
The report “Beyond the Valley: Unpacking India’s $100B Domestic Software Opportunity” co-authored by SaaSBoomi and 1Lattice, with significant contributions from Gowri Shankar (Associate Partner, Antler in India), lays out the playbook for founders, investors, and policymakers to seize this moment.
This Report Holds the Key to India’s Next Software Boom
India’s digital economy is at a tipping point:
- 750M smartphone users are demanding hyper-local software solutions.
- SMBs are digitizing at breakneck speed, unlocking new revenue streams.
- AI, cloud, and compliance needs are reshaping enterprise budgets.
- Government-led initiatives are fueling massive digital infrastructure investments.
Until now, there’s been no cohesive blueprint to navigate this surge. This report changes that, bringing together insights from 200+ CIOs, investors, and industry leaders to map the next decade of domestic software innovation.
The $100B Breakdown: 5 Forces Fueling India’s Software Surge
1. Enterprise AI & Cloud Adoption ($35B): AI-driven automation and cloud-first strategies will dominate enterprise budgets.
2. Digital Native Powerhouses ($26B): Startups and tech-first businesses will outspend traditional sectors.
3. SMB Digitization ($13B): Voice-enabled, vertical-specific apps will drive adoption in India’s fragmented small-business landscape.
4. Security & Compliance ($10B): Data localization and regulatory demands will spur software innovation.
5. Government-Led Digitization ($8B): Public-sector digital infrastructure projects will create massive downstream opportunities.
Winning India’s Software Revolution: The 5-Step Playbook
For Indian software companies to dominate, they must think differently:
- Be India-Native: Solve for affordability, localization, and last-mile delivery.
- Engineer for Extreme Value: Prioritize frugal innovation—build 10x cheaper, 10x faster.
- High-Touch Go-to-Market: Combine tech with hands-on support for India’s diverse customer base.
- Go Multi-Product Early: Bundle solutions to retain users in a price-sensitive market.
- Expand into the “Indosphere”: Scale to Southeast Asia and MENA with India-tested models.
To download and read the report, visit this link.
For all press enquiries: press@antler.co
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