The Classical school of Economics chanted, "Supply, creates its own demand!” Fast forward to the modern era, the “supply first'' days are long gone. We live in an age of abundance, and new age entrepreneurs must find the customer demand before creating supply. In modern entrepreneurship, this saying has reversed: "Demand, create its own supply."
Finding the Problem-Solution Fit for your first product is not easy. You have no bearing on the right customer problem, no paying customers, and close to zero customer input while building the product. Unsurprisingly, one of the key reasons startups fail is “trying to build and sell solutions that customers don’t want.” According to a CB Insights report.
You’ve had an amazing product idea for a startup. You’re certain your idea is a game-changer you are ready to put your head down and start building. Wouldn’t it be nice if you could know, with confidence, that you weren’t the only one that thinks it’s a great idea? That what you’re about to build has a market that’s ready and waiting to buy your product.