Defining a value proposition is one of the most valuable things a startup can do. Here, entrepreneur, TK Kader, explains how to do it in four steps.

Vision and mission statements are a way of defining your company’s purpose, goals, and brand. Unlike “hard,” tangible value drivers (e.g., your coding team and financial assets) or “soft” drivers (e.g., a marketing strategy and management team), these statements are an intangible driver of value for any business. These intangibles are difficult to quantify and often seem to be driven by feeling rather than anything substantiated.

The problem statement is an all-important asset to the startup. It forms the core of the business and the reason for it to exist, by laying out the real-world challenge that your business is focused on resolving.

As a startup, one of the biggest challenges will be the pricing of your initial product. You’ll fluctuate between a concern that if you price it too highly the product won’t stick, but if you price it too low, it will be impossible to build a sustainable business around it.

When you think about a “moat”, you’re going to imagine an impenetrable castle, surrounded by a deep trench of water. That trench is what makes it so hard to successfully attack the castle. In business, the same principle applies—by creating a “moat” around the business, you can protect it from other businesses and threats.

The best business movies will not only entertain, but also inspire. Here’s 19 of the finest Hollywood films that will teach you real things about entrepreneurship.

For startups, the Direct-to-Consumer (D2C) business model is often an ideal go-to-market strategy. Learn more about this disruptive approach here.