A key element of running a company is successfully managing your shareholder relationships. Indeed, your shareholders are often subject to change—some may wish to exit the business, while others may join. Therefore, many companies use a shareholders agreement to manage these dynamics.
Whether you are a startup or an established business, protecting your brand is essential. Customers know and trust a business’ name and logo, and as you build your reputation, your unique packaging and design will attract new customers to try your products. Therefore, you want to do everything you can to ensure that other businesses do not copy your branding and steal your reputation and customer base.
As a startup founder, you are on a mission to grow and expand your business operations. At some point, you may require significant funds to achieve this goal. While you may be in a position to bootstrap your business for a while, startups often rely on outside finance to really take their business to the next level.