Investing in Salad

Salad is building the future of how women take charge of their hormonal health.


The prevalence of lifestyle diseases has fast become a trend that cannot be ignored and demands new-age interventions that use technology. As digitally native and health-conscious consumers of today look for personalized and bio-individual healthcare and wellness solutions, one segment (albeit massive) continues to be underserved by most. That is women. 

Every month, nearly 1.8 billion people across the world menstruate, and nearly 85% of this group suffer from hormonal imbalances. Existing solutions tend to focus on extreme health disorders such as PCOS, PCOD and infertility, but ignore the looming symptoms of hormonal imbalance such as low productivity, depression, acne and weight fluctuations that most women suffer from but have accepted as part of their life. 

We are thrilled to back Aruna Chawla, Karishma Rathaur and the Salad team in their journey to building a comprehensive solution to manage hormonal health at its root. Salad’s mobile app is a lifestyle planner that empowers women (and other people who menstruate) to understand their hormonal health through different phases of their menstrual cycle with bio-individual inputs on nutrition, fitness and lifestyle. These personalized plans are being developed by experts in the fields of nutrition and dietetics, athletic performance training, and mental health practitioners based on existing scientific research on interventions that are beneficial for tackling hormonal imbalances. 

After meeting at our inaugural Antler India Residency, Aruna (a second-time founder and behaviour sciences expert) and Karishma (operations & growth leader; ex-Swvl, Uber, xto10x) have shown fantastic prowess as founders by building a strong community of over 8500 women and speaking to over 1000 of them across Tier 1 and Tier 2 India spanning different age groups to understand key health and behavior challenges. Their nuanced understanding of FemTech, passion to build in the space, and skills to build products for scale continue to be exceptional. Salad is also one of the 30 FemTech companies from across the world to win Guidea’s Femovate grant. Guidea is now working with Salad to upgrade the UI UX of their upcoming mobile app to international best practices in behavior sciences and digital therapeutics with their 17 years of experience. 

Salad is determined to change the way women take charge of their bodies. They are currently building out their early team of engineers, machine learning, and domain experts in sports science and nutrition. Find more details here. If you wish to try out the product, head to the website here.

Read more about Salad’s pre-seed round funding as appeared in Entrepreneur India, here.

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