Humpday
Humpday is a one day a week offline dating app on a mission to end loneliness
Humpday is a one day a week offline dating app, on a mission to end loneliness. Active only on Wednesday, and powered by a psychologist-backed matching algorithm, Humpday's disruptive model is built on scarcity and urgency, to get users offline connecting quicker. Co-founders Kara and Charlotte are passionate about connection, and have facilitated thousands of singles to Humpday events and dates, achieving a matching efficiency rate 10x the incumbents. With dating app user dissatisfaction now higher than any other consumer facing industry and 95% of singles preferring to meet their partner IRL, there has never been a better time to bring Humpday to this rapidly growing $30B dating market.
With a playbook to scalable cost-effective acquisition (55% MoM growth at $0.70 CAC), we are raising a $500K SAFE Note by October 2024, to add fuel to the fire, doubling down on tried and tested acquisition tactics and accelerating product development. Key milestones include: acquire 100K new users and $500K revenue in 12mo, launch subscription model and 3x in-app purchases and scale Melbourne and Sydney, giving momentum to launch into select cities in the US in FY26 Pre-seed investor, Antler VC, has committed to follow on invest and as a female founded Victorian based company, Humpday is eligible to Alice Anderson.
Raised $225K pre-seed from Antler VC June 2023, commitment to follow on invest
Launched Humpday App Feb 2024, userbase growing 55% MoM, $0.70 CAC
30% EOM active user retention, compared to 2.5% app store averages
40% matching efficiency rate, 10x incumbents
20% conversion from Humpday app to an offline date, 10x incumbents
>50 pieces of media coverage across online, print and podcast
Founders Kara and Charlotte have deep domain knowledge and experience scaling consumer apps having founded dating app, giddy, and worked with leading consumer brands such as Snapchat and Red Balloon