Year of Investment
2024
Last round
Pre-Seed Safe
Pre-Seed Safe
Country
Australia
Industry
B2B Software

Authentified

Authentified partners with leading brands and marketplaces to facilitate and support a first-class resale ecosystem

Year of Investment
2024
Last round
Pre-Seed Safe
Pre-Seed Safe
Country
Australia
Industry
B2B Software

Authentified enables customers to consign their pre-loved fashion in <30 seconds, directly from the order history page of a brand’s website. Once digitally consigned, Authentified then lists, manages and sells each pre-loved fashion item on best-in-class online second-hand marketplaces, such as eBay. Consumers benefit from easier, faster, and cheaper resale with Authentified. Marketplaces benefit from high quality, high volume supply of inventory to turbocharge their growth. Brands benefit from new revenue, new customers & new touchpoints with their existing base.

In its first six months, Authentified has:

  • Successfully developed and deployed its digital consignment solution to two successful Australian brands, providing direct integration to millions of eligible orders

  • Transitioned its first fashion brand, DECJUBA, from pilot to a term agreement

  • Acquired > 100 customers that have consigned > 200 items

  • Facilitated the sale of > 100 items

  • Had its Shopify App approved

  • Achieved 100% automation of the consignment experience and 40% automation of the sales and service experience

  • Entered Partner Agreements with key suppliers across platform distribution, marketplace, postage, payments

Ben Chamberlain
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David Johnson
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