In episode 2, we speak to Nuseir Yassin, also known as Nas Daily, founder and CEO of the Nas Company, which is well known for creating unique, entertaining and engaging one-minute videos. Nuseir is now based in Singapore and creates video content on everything from politics and travel to the environment and the pandemic.
Our conversation covered the future of content creation, education, the thought process behind creating valuable content, and more.
Some insights from our open, sometimes raw discussion:
Puja: “So, it's interesting that you say you're not very bullish on TikTok and every day, I have an agency coming and telling me, your brand needs to get on TikTok. That is the future.The platforms seem to be divided generationally and Gen Z is really into TikTok. I'm wondering if this is all a fad and phase? What’s your view?”
Nas: “This is the metrics I use to judge. I ask myself, does this new product provide value or does it provide fun? So when Facebook came in, it provided fun. Poke, poke, but provided value. Now you're connecting with friends that you otherwise wouldn't be able to connect with. What did Vine provide from Twitter, derived value or fun? Six second video is dah, dah, dah, dah. That was more fun than value. I think fun is temporary.”
[13:53] Nas shares the secret behind getting people to listen to what one has to say.
[17:40] Jussi and Puja share with Nas a humorous story about being called “ugly”.
[24:30] Is Tik Tok just a “Fad and Phase”? Or does it actually provide value to users?
Listen to the podcast to discover the stories of exceptional people who are playing a key role in building and shaping the next wave of tech.